About Bauerfeind and Quality Made in Germany
The medium-sized company was founded in 1929 in Zeulenroda (Thuringia, Germany) and is one of the market leaders in its industry: Bauerfeind employs around 2,000 members of staff worldwide and is represented by subsidiaries in over 20 countries. The products are exclusively made in Germany and are partly manufactured by hand before being sent all over the world. They fulfil the most stringent requirements in terms of quality, effectiveness, and wearing comfort. This is confirmed by regular inspection procedures, for which our products are permitted to bear the seals and marks after successful testing.
Bauerfeind Innovation Center
"Success through ideas" – this entrepreneurial maxim has always determined our commercial action. The aim is to consistently develop innovative products that are both functionally better and therapeutically more effective than conventional products. This is where the work of Bauerfeind Innovation Center in Zeulenroda starts: the teams of specialists develop and optimise products and health care concepts.
At the Bauerfeind Innovation Center, we continually develop our products, drawing on all the experience we have gained in the world of elite sport. For this reason, you can be 100% confident that all Bauerfeind products always reflect the latest findings in sports science.
Global Partner in the World of Sports
For decades, Bauerfeind has been developing highly effective medical aids and helping top athletes through the work of the Deutsche Sporthilfe foundation and at the Olympic Games. Elite athletes around the world rely on these high-quality products.
Brand ambassador Dirk Nowitzki
Our partnership with Dirk Nowitzki began in January 2016. He is the first global brand ambassador for Bauerfeind AG. The importance of family, a down-to-earth attitude, and a love of sports are what unite Bauerfeind and the basketball superstar. Dirk Nowitzki was a fan of Bauerfeind products long before the official partnership, saying: I have to be able to rely on my body and Bauerfeind helps me to do that. Its products are world-class.
In summer 2016, this top athlete had the chance to visit the company's headquarters in Zeulenroda, Thuringia, to personally get to know staff and find out more about production during a tour of the site. I’m impressed with what people are accomplishing here and felt at home straight away – such a warm welcome. We have a lot in common: the importance of family, being down-to-earth and enthusiasm for sports, said Dirk Nowitzki.
The top shooter from Lower Franconia and Bauerfeind AG have a lot in common: We keep noticing something when we work with Dirk: We share the same values. He is unbelievably down-to-earth, just as he showed again today. He knows that hard work leads to success. We also make sure we always give our best. Whether it's on the court or during the development and production of our products said Prof. Hans B. Bauerfeind, Chairman of the Executive Board.
Based on our expertise in supporting athletes, we have now developed a new line of products to support sporting activity. In March 2016 we expanded our range of products to include a new sports line, featuring supports, compression textiles and foot orthoses for sports shoes. The new product range is designed for recreational and professional athletes who want their movements to feel safe and secure and are looking for ways to optimise their performance.
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